Our vision is ‘To be the name that stands for quality cables in Africa’. We have consciously cultivated an open and friendly working environment that has resulted in one of highest employee loyalty and retention rates of any industry. This multi skilled and dedicated workforce, coupled with our modern plant and machinery, combine to consistently deliver superior quality cables, compliant with the highest local and international standards. We don’t just sell cables, we sell safety. Safety is at the heart of our brand and our business. Our entire operation is zealously geared towards ensuring that our customers get cable of highest safety and quality that reassures protection in homes and businesses. Our customers are our focus and will always strive to provide them with excellent service while staying flexible and responsive to their needs and ultimately building strong, lasting partnerships with them.